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Adventure Uncovered Magazine
Project type
Magazine
Date
2020 - 2024
Role
Editor, Strategist, Writer
Skills
Research
Writing
Editing
Content Strategy
Project Management
From 2020 to 2024 I launched and edited a digital magazine for Adventure Uncovered, a platform promoting adventure with purpose. My role encompassed creative direction, editorial strategy, commissioning, editing, writing, and business development – all on a small budget. It was an incredible learning experience in a sector I'm really passionate about.
While editor I increased web traffic by around 10x and grew a readership of ~4000 per edition, expanding our audience for wider event sales. I also added two additional revenue streams (sponsorship and subscriptions) and implemented systems to streamline workflow across the business. Most importantly, I commissioned and produced an array of pieces challenging and expanding the scope of traditional outdoor storytelling.











