I've been copywriting for pioneering B Corp Vivobarefoot since 2021. During that time I've led a diverse array of projects and campaigns from conception to completion, including:

- Integrated launch campaigns for hero products, communicating multiple messages across channels and customer segments.
- Weekly email-marketing campaigns across the business. I've worked with designers, product leads, and marketers to refine brand voice and increase engagement and ROI.
- Natural-health courses on VivoHealth, Vivobarefoot's learning platform. I've translated course content into SEO-optimised web copy and integrated launch campaigns.
- Reimagined, segment-specific customer journeys through highly tailored, A/B tested Bloom campaigns.
- Seasonal lookbooks, annual impact reports, new tools, blog series, and more.